Curvy Couture isn’t the new kid on the lingerie block—it’s the seasoned pro that’s been redefining plus-size intimates since 2012. Founded by the visionary Dora Lau, who brought over two decades of design experience to the table, Curvy Couture was born out of a desire to fill the void in the market for luxurious, supportive, and stylish lingerie for fuller figures. Before launching her own brand, Lau had already made waves designing for major retailers like Lane Bryant, earning accolades such as the Lane Bryant Vendor of the Year Award in 2006 and The Avenue Partner of Excellence in 2007.
What sets Curvy Couture apart is its commitment to innovation and inclusivity. The brand offers a wide range of sizes, from 34C to 46H, ensuring that women of all shapes can find their perfect fit. Their designs incorporate advanced technologies like Smooth Edge™ and Natura Blend™ fabrics, providing seamless support and breathability. In 2019, Curvy Couture entered a new chapter by partnering with Ariela & Associates International LLC, which expanded its reach while maintaining its core mission. Today, Curvy Couture bras continue to be a go-to brand for women seeking lingerie that combines comfort, support, and a touch of glamour.
10 Must-Have Curvy Couture Bras to Add to Your Collection!
Our sexiest bra to date, this sheer mesh style is an everyday bra with two layers of sheer mesh molded cups. A plunging stretch neckline detail offers perfect contoured coverage. It’s a great option for the full-figured woman who likes a natural bust shape. The exceptional fit & support you know and love from Curvy Couture, this plus size sheer unlined bra gives you sexy & comfort all in one! Sheer see-through, unlined cups with two layers of mesh.
Available in C-G & H cups and 34 – 46 bands
Our Front-Close Racerback Bra is a solution style that keeps straps out of sight with easy-on and easy-off front closure, inspired by our most-loved Sheer Mesh Unlined Bra. This new style is designed to offer support, comfort, and accessibility while providing a sleek look underneath. No spillage here! Full coverage, unlined cups are an excellent option for those who love a natural bust shape. Enjoy the ease of a front-close fasten, featuring straps that converge between the shoulder blades, allowing them to stay hidden underneath racerback tops & dresses.
Available in C (38-44) D (36-44) DD, DDD, G, H (34-46) bands
Sheer Mesh collection lovers, the smooth balconette version is here! No darts, slings or seams, just a smooth sheer balconette bra designed to hug your cups. This balconette bra has a “U” wire which sits slightly taller at the center front and has wider-set straps—promised a gorgeous fit for those with shallow cups, firmer breasts, broad shoulders or a shorter torso. A balconette bra provides less coverage than a full cup bra, making it ideal for wearing under your lower cut tops and square necklines. It gives excellent support and a rounded, uplifted shape. Accentuate your cleavage with this sleek, versatile fit.
Available in 38C-44H
Our smooth multi-way plus-size strapless bra, with seven ways to wear, creates the sensational lift-loving shape that you crave. Contoured cups offer targeted shaping with push-up and support just where you need it. Engineered to stay in place, this bra is designed especially to support your curves, no matter what you’re wearing over it.
Available in 38C-44H
This lace-trimmed bralette introduces a cotton blend bra with all the benefits you know and love! It features molded, wire-free cups, a soft, cushioned bottom band, and a comfy compression fit with an unexpected lift for all-day support.
Available 38C-46H
This convertible T-shirt bra provides all-day comfort with smooth, lightweight cups and a small graduated bump pad for an uplifted shape. It is perfect for any occasion, every day—smooth, super-soft, lightweight cups. Graduated soft push-up pads give you a natural lift. Luxe power mesh wings offer back-smoothing and breathability. Fully adjustable, you can wear these convertible back straps cross-back or classic. Fit Tip: If you are between two cup sizes, we recommend selecting the larger one.
Available 38C-46H
Try our best-selling plus size push up bra. We’ve reinvented what it means to “push up” with our Natural Lift Pad that doesn’t add extra volume.
Availabe 34C-46H
The Tulip Strappy Lace Push Up is a new take on our best-selling plus size bra. The same support & lift you love in this stunning, one-of-a-kind style.
Available 38C-46H
We designed a front-close bra perfect for everyday wear! Meet the first of its kind, 100% breathable, lightweight mesh Front-Close Racerback Unlined Bra. Our Front-Close Racerback Bra is a solution style that keeps straps out of sight with easy-on and easy-off front closure, inspired by our most-loved Sheer Mesh Unlined Bra. This new style is designed to offer support, comfort, and accessibility while providing a sleek look underneath. No spillage here! Full coverage, unlined cups are an excellent option for those who love a natural bust shape. Enjoy the ease of a front-close fasten, featuring straps converging between the shoulder blades, allowing them to stay hidden underneath racerback tops & dresses.
Available in C (38-44) D (36-44) DD, DDD, G, H (34-46) bands
Captivate your senses to a new level of luxury with Curvy Couture. Experience enchanting elegance with one-of-a-kind design features of our new design – an unlined underwire balconette bra. Multicolor, lush embroidery details feature gorgeous shades of pink with intricate floral embroidery. Cups are lined with airy yet supportive breathable non-stretch mesh to ensure you feel uplifted all day long. Intricate corset lace-up details at the center front and strap joint with shine details add a sexy boudoir elegance.
Available in 38C-44H
So there you have it—10 Curvy Couture bras that deserve VIP status in your top drawer. Whether you’re team lace, wireless, full coverage, plunge (or a little bit of everything), this lineup proves that support and style are not mutually exclusive. Gone are the days of sacrificing cute for comfort or settling for a “meh” fit. Your curves deserve better, and Curvy Couture understood the assignment.
Ready to upgrade your lingerie lineup? Go ahead—treat yourself to a little lift, a lot of confidence, and bras that work with your body, not against it. Your boobs (and your outfits) will thank you. Always remember: the right bra doesn’t just support your bust—it supports your whole mood. Happy shopping, and may your straps always stay put!
Have you shopped with Curvy Couture? Would you? Let us know your experience in the comments below!
This article, You Oughta Know: Curvy Couture Is Here to Lift You Up first appeared on The Curvy Fashionista and is written by Marie Denee.
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