If you’re not already obsessed with Jolie Noire, it’s time to get acquainted! This Black woman-owned brand is shaking up the plus size fashion scene with bold, elevated athleisure that celebrates curves and confidence. Founded by sisters Keyondra and Kimberly Lockett, Jolie Noire—which means “Pretty Black” in French—is more than just a clothing line; it’s a movement. These sisters are on a mission to empower Black women by changing how they view themselves, blending fashion with faith and fierce self-love.
From their roots as a singer/songwriter and fashion stylist duo to lifestyle bloggers and now fashion entrepreneurs, the Lockett sisters have built a brand that speaks directly to the plus size community. Their goal? To create stylish, inclusive clothing that doesn’t compromise on quality or design. As Kim told Insider, “We want people to be able to choose what they wear because we understand how limiting choices can be as both Black women and plus size women.”
Jolie Noire Celebrates Every Body
Jolie Noire isn’t just talking the talk when it comes to inclusivity—they’re walking the walk with sizes ranging from XS to 6XL. Whether you’re looking for leggings, tees, or sweatshirts, they’ve got you covered. Their plus size offerings aren’t an afterthought; they’re front and center, designed with the same attention to detail and style as their straight-size counterparts. As Kim emphasized, “We make every effort possible to be the complete opposite of that. It’s a rare occasion that our plus size Noire Babes will not have the opportunity to shop the same pieces as our non plus size Noire Babes.”
Their comprehensive size charts offer detailed measurements to help you find the perfect fit. And with styles available up to 6XL, Jolie Noire ensures that plus size women have access to the same fashionable options as everyone else.
Fresh Drops Your Closet Needs
A post shared by Jolie Noire, French for Pretty Black (@joliexnoireapparel)
Jolie Noire keeps things fresh with new collections that are as stylish as they are inclusive. Their latest releases include the “In Her Shoes 3” tee, a bold and elevated piece perfect for making a statement. Other new arrivals feature the “Girl With Hat 2” tee and the “Summer in Tanzania” design, both showcasing the brand’s commitment to celebrating Black beauty and culture.
These pieces are more than just clothing—they’re wearable art that tells a story. And with their commitment to size inclusivity, you can be sure that these new styles are available in a range of sizes to fit and flatter every body.
Sisters with a Mission
Credit: 11Alive
Jolie Noire is more than just a fashion brand; it’s a platform for empowerment and representation. The Lockett sisters have created a space where plus size Black women can see themselves reflected in the fashion industry. Their designs challenge the status quo, proving that style has no size limit.
Their commitment to inclusivity and empowerment has not gone unnoticed. Jolie Noire has been featured in major media outlets and even partnered with Target for their Black History Month collection, bringing their message to a broader audience.
Jolie Noire is setting a new standard in plus size fashion, proving that style, inclusivity, and empowerment can go hand in hand. With their commitment to offering fashionable options for all sizes and celebrating Black beauty, they’ve created a brand that’s as inspiring as it is stylish.
So, if you want to add some bold, beautiful pieces to your wardrobe, Jolie Noire is the brand you need to know because everyone deserves to feel pretty—and pretty powerful.
Have you ever shopped at Jolie Noire before? How was your experience? Let us know in the comments below!
This article, You Oughta Know: Jolie Noire Is the Plus Size Fashion Secret Your Closet’s Been Waiting For! first appeared on The Curvy Fashionista and is written by Karajuicyjohnson.
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